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Celebrities brave the ice in St. Moritz

Stars join OMEGA for the 2024 edition of the brand’s celebrity Bob Run.

The Swiss brand’s talented guests split into bob teams to experience the twists and turns of the fast-paced winter sport. Each run measured with split-second precision by OMEGA’s team of Official Timekeepers, stationed at St. Moritz to serve the athletes of the IBSF World Bobsleigh & Skeleton Championships.
“It’s been such a rush to experience the speed of the Olympia Run and spend time with my OMEGA family.“

“It’s been such a rush to experience the speed of the Olympia Run and spend time with my OMEGA family.”

Kaia Gerber, model and brand ambassador

Guests of OMEGA were model and brand ambassador, Kaia Gerber; star of Pretty Little Liars, Shay Mitchell; US content creator, Noah Beck; US actor, Gavin Casalegno; model and body positivity advocate, Ashley Graham; British singer Jess Glynne; US actor, O’Shea Jackson Jr; American DJ, Diplo; and American rapper and singer, Arcángel.
“We love being able to offer this experience to friends, in this incredible region of our home country. It’s the perfect way for a proudly Swiss brand to say welcome to our world.”

President and CEO of OMEGA, Mr. Raynald Aeschlimann

In addition to the heart-racing bob run, OMEGA’s guests enjoyed laid-back alpine pleasures including horse sleigh carriage rides, and a night of cocktails and fine cuisine.
“The prestigious Olympia Run in St. Moritz is the oldest bob run in the world and the only run that is naturally refrigerated.”
Official Timekeeper
As Official Timekeeper of the Olympic Games and the International Bobsleigh and Skeleton Federation, OMEGA has recorded the speeds of top-level bob teams at multiple Winter Olympic Games and IBSF World Cup events.