World of OMEGA

OMEGA AND GOLF

OMEGA ON COURSE

With its scenic fairways, emphasis on precision and distinguished history, golf is a game that resonates with OMEGA. We love the sport - and support its growth, as title sponsor of the OMEGA Masters and timepiece of choice for some of the game’s biggest hitters, including the legendary Rory McIlroy.

STAR PLAYER

One of the most renowned figures in golf, Rory McIlroy has spent over 100 weeks at the top of the world rankings and has four illustrious majors to his name.

Seamaster Aqua Terra 150M

41 mm, steel on steel

HKD49,500

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Seamaster Aqua Terra 150M

38 mm, steel on steel

Details Details

“I’ve always liked OMEGA watches, mainly for the creativity, evolving designs and the craftsmanship.”
Rory McIlroy

03.09 - 06.09.2026

OMEGA European Masters

Surrounded by the majesty of the impressive Swiss Alps, the OMEGA European Masters is contested in Crans-Montana each year. It is Europe’s oldest golf competition and a place where many rising stars are born.

2001

The Partnership Begins

OMEGA becomes title sponsor, beginning a collaboration built on precision and prestige.

Golf course at the OMEGA European Masters

2002

Glamour arrives

Supermodel and OMEGA Global Brand Ambassador Cindy Crawford graces the OMEGA European Masters, bringing international glamour to the mountain fairways.

Cindy Crawford poses in front of an OMEGA advertisement

2006

Breaking Barriers in Golf

Michelle Wie makes her first appearance in a men’s European Tour event when she competed at the 2006 OMEGA European Masters following an invitation from OMEGA.

2009

From the Moon to the mountains

Apollo 11 astronaut Buzz Aldrin joins the tournament presenting Alexander Norén with the winner’s red jacket.

2013

An Olympic legend tees off

Michael Phelps, the most decorated Olympian in history, joins the Pro-Am and trades the pool for the mountain greens.

Michael Phelps demonstrates his golf skills

Michael Phelps poses in front of an OMEGA advertisement

2019

An Unforgettable Tie at the Top

OMEGA ambassador Rory McIlroy is part of a thrilling five-way tie at −14, setting up a dramatic play-off in one of the most memorable finishes in the tournament’s history.

2022

Hollywood Meets the Fairway

George Clooney makes his first visit as guest of honour at a mountain-top gala, bringing Hollywood star quality to the OMEGA European Masters.

George Clooney poses in front of an OMEGA advertisement

George Clooney sharing his passion for OMEGA watches

2025

A Distinguished Visit

Academy Award-winner and OMEGA ambassador Eddie Redmayne joins the celebration, the latest star drawn to the tournament’s blend of sport and setting.

2026

A glamorous Return

OMEGA Global Brand Ambassador Cindy Crawford returns to the OMEGA European Master. Nearly three decades after she first played OMEGA's celebrity tournament in 1997.

“OMEGA is thrilled to host such a unique event on the golfing calendar in its home country of Switzerland.”

Official Timekeeper of TGL

OMEGA’s passion for golf extends to the TGL, a fast-paced team format combining advanced technology with some of the world's best players. Our Official Timekeeper partnership includes the 40-second OMEGA Shot Clock, positioned at the sport’s custom-built SoFi Center.

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OMEGA GOLF WATCHES

OMEGA’s passion for pro golf has been the driving force behind some extraordinary designs. Worn on and off the course by some of the world’s top players, OMEGA’s golf-inspired watches are tournament tough - and bring a touch of red carpet style to the rolling greens.